Former India skipper MS Dhoni has been roped in because the model ambassador of JioCinema. The legendary India batter will likely be seen selling community initiatives on the platform. Earlier than the beginning of the sixteenth version of the Indian Premier League (IPL), Dhoni signed knowledgeable take care of main media company Viacom18 and will likely be seen selling Sports18 and JioCinema on his social media accounts. Notably, Viacom18 had earlier bagged the digital media rights for the upcoming IPL season.
Speaking extra about his newest deal, the 41-year-old will even characteristic in JioCinema’s marketing campaign to advertise the upcoming IPL version.
Excited for his newest signing, the 41-year-old mentioned that digital platforms can supply viewers their desired selections and include a personalised interface that lets viewers get pleasure from their favourite recreation in a approach they like.
“I actually imagine that watching sports activities is greatest loved when you possibly can catch your favourite motion on-the-go or from the consolation of your individual house however with interactivity, selection and personalisation, one thing that solely a digital platform can supply,” mentioned MS Dhoni.
He additionally added, “JioCinema is taking the proposition to an entire new stage by participating with followers in methods one may by no means consider. I am unable to wait to be part of this paradigm shift and what’s the way forward for sports activities viewing.”
In 2020, the veteran hung his boots from worldwide cricket after that includes for the final time in India colours within the 2019 ICC World Cup semi-final recreation in opposition to New Zealand.
Dhoni’s CSK to tackle Gujarat Giants in event opener
Following Chennai Tremendous Kings‘s dismal present within the league final 12 months, this time, Dhoni will financial institution on his management abilities to make his workforce champions for the fifth time. Within the earlier IPL version, CSK ended up within the ninth place with 4 wins and 10 losses. On March 31, CSK will kick off their IPL season, taking over defending champions Gujarat Titans (GT) within the event opener on the iconic Narendra Modi Stadium in Ahmedabad.
This IPL season might be his final look within the league and he’ll look to finish it in fashion. Within the final three editions of the marquee event, he did not appear to be at his greatest however this 12 months, his followers predict him to ship top-notch efficiency along with his batting and captaincy to assist Tremendous Kings raise the trophy for one final time. time.
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